The Art of Freedom

surround YOURSELF with support, so YOU can focus on serving YOUR audience. 

Growing a transformational business can be challenging...

Have you ever sat alone at night and wondered... 

Can I actually become successful doing personal development work? 

Is it even possible to grow my business to the level of my vision? 

If you have asked these questions before, you are not alone.

It can be challenging to design the right strategies and marketing plans to create real success in our transformational businesses. Many of us struggle figuring out ways to expand our work to wider audiences.

But, there is a secret that most people don’t know, and we are going to spill the beans...

The big guys, the leaders in transformation who have huge audiences -- they deal with the same issues that you deal with. 

Here’s their secret, they don’t do it all by themselves...

They surround themselves with support, so they can focus on serving their audience. 

In the Launch Lab, you have the opportunity to come together with other coaches and teachers to receive the training and support you need to get to your next level of growth. 

What is a Mastermind and Group Coaching Program? Let’s break it down...

“No mind is complete by itself.
It needs contact and association 
with other minds to grow and expand.”
-Napoleon Hill


A true Mastermind is a group that comes together to create a whole that is greater than the sum of its parts. In the Launch Lab, you will sit at the table with fellow coaches and teachers to exchange wisdom, experience and insights to develop new perspectives and strategies for business and personal growth.

Group Coaching

Group coaching is a facilitated gathering of like-minded individuals under the tutelage of a coach or mentor. In this program, you will be guided through a process to develop the right strategies and mindset for success. You will not only learn the skills, you will have the opportunity to build your business and launch your programs in real time, with the support of your peers. 

Launch Lab 2020 is a combination of a
Mastermind and Group Coaching Program
that offers you the training, support, and community to scale your business.

The 3 Pillars of the Launch Lab:


Receive a clear process and guidance to grow your transformational work. Lab Hours will be offered weekly, when you will come together with Michael and other industry experts to walk through specific stages of growing your business. You will have the chance to learn and implement strategies for scaling revenues and outreach to create real results.


You will have access to the collective wisdom and knowledge of a group of your peers and industry experts as you develop your business. As the group moves through the process together, you will have the opportunity to bond, connect, and support one another inside and outside of the program. Our community is one of the most vibrant and important aspects of Launch Lab.

Feedback and Accountability

During Lab Hours you will receive feedback on your launch material, and each session will begin and end with accountability checkins and identification of your next most crucial steps. You will also have the opportunity to support one another to reach your goals and give and receive feedback where needed.  

In Launch Lab 2020, you will be guided through a step-by-step process to:

  • Launch your next course or program
  • ​Maximize your business strategy for revenue growth
  • ​Hone and streamline your marketing plan
  • ​Grow your audience and customer base
  • ​Launch and execute your marketing campaigns!

The Story of Launch Lab 2020

It was four years ago, I remember the day clearly. I was shooting a video for my new online course called Manifestation Mastercourse. I had founded The Art of Freedom two years prior, and at the time I was a transformational coach and mentor, like you.

That day, I reached a breaking point. I was stressed to the max. Not only was I coaching and mentoring, I was also trying to market and build my business which included writing scripts, shooting, editing and uploading my own videos, creating sales pages, and running FaceBook campaigns…

AND I was doing it all by myself!

I’m the guy who founded The Art of Freedom, and there I was living the exact opposite of a life of freedom. 

I was literally killing myself with stress, worry, doubt, and anxiety. The overwhelm of doing it all myself was too much. I knew something had to change. 

I shut off the camera, and drove to the beach to reflect and figure out how things had gotten so stressful.

I realized it was time to reach out for support in my business. I began to look for peers and mentors in the field who could support me and provide education in the areas where I sucked. 

It was through this support that I experienced huge shifts. I received amazing feedback, I gained new perspectives, and I was able to take a step back from my daily grind to re-evaluate my priorities and approach. This support gave me a new lease on my business. 

It was then that I came to see that the “Lone-Wolf” approach was not the answer. Once I found the right coaches, mentors, and support everything turned around. I gained access to resources and people who were able to make my life easier and accelerate my success.

That is the beauty of community. When we come together to support each other our businesses and lives can thrive.  

Launch Lab is the program that I wish I had four years ago. 

The purpose of the Launch Lab is to help leaders like you grow and market your business without the stress and anxiety that I had to go through. You will receive access to resources, strategies, and a community of peers to support you.

I personally invite you to join Launch Lab 2020 so we may collectively, and individually, make the impact we are all here to make.

Program Structure: 

Module 1: Clarify Your Vision & Offer

Imagine it's 6 months from now, and your business is flourishing like never before... 

It all starts by creating clarity on your vision and what you want to create.

During Module 1 you will craft your next offering. Whether it's a group coaching program, online course, membership community or growing your one-on-one coaching practice, it all starts by knowing with absolute, crystal clarity what your offer is, who it's for AND the Transformational Promise it offers. 

Module 2: Design Your Marketing Strategy

When I work with my clients and students, the #1 challenge I hear about is OVERWHELM. 

Launching your next program takes a myriad of tasks related to marketing, sales, landing pages, emails, program design, social media, and the list goes on...
Sometimes it feels like there are 387 things to do before you get to actually do what you do to serve your clients.
And this is where the overwhelm can take over and lead to feeling buried under an avalanche of to-do's, many of which you're not even really sure how to do.

The antidote to overwhelm is a Success Strategy. By the end of Module 2 you will have your Success Strategy completely dialed in, and with it in hand you can move forward, confidently knowing exactly what your next steps are, so you can have a stress-free launch!

Module 3: Design and Create Your Launch Assets

This where it gets fun! You're going to design and create your lead magnet, begin to write email sequences, build landing pages and sales pages...

I know it can sound overwhelming, but with your Success Strategy in place to guide you, the support of your peers, and the guidance of the experts I'll be bringing in, you'll find that this process can be rewarding and super-fun.

Module 4: Design and Create Your Launch Assets - Part Deux

Is it possible to have too much fun? 

I don't know, but as the song says - "There's a whole lot of things that I've never done, but I ain't never had too much fun!"  ;-)

You're going to continue to create your launch assets, and it's time to start building out your list.

List building is one of the biggest factors in a successful launch. The more folks who hear about your super-cool offer, the more who can join in and benefit from your wisdom and expertise.

Module 5: Teamwork Makes the Dream Work

I don't know who said that, but they were pretty smart.

Affiliates, partnerships, cross-promoting, these are just some of the strategies we'll look at so you can spread the word far and wide about your new offer.

I'm working on a pretty awesome gust instructor for this portion. Stay tuned...

Month 6: Ready, Set, Launch!

This is it! Everything you've been working on comes together for the final countdown. You and your peers have worked so hard, and that hard work is about to pay off.

We'll be fine tuning any last minute details, holding hands, supporting each other, and popping the champagne when your offer is live!

This is where the power of the group really comes into play. There will be challenges here, and along the way, but you will have my support and the support of everyone in the cohort.

We will all cross the finish line together!

Bonus #1: One-on-One Jumpstart Call with Michael

Take advantage of this one-on-one call with Michael and get started with strategic advice and direction on your specific business model to maximize the benefits of this program, so you can successfully implement what you learn.

Bonus #2: Private Community Portal 
(Off Facebook for distraction free engagement)

Connect with your fellow academy members to exchange ideas, ask questions, and celebrate wins. 

Gone are the days of the lone wolf. Being an entrepreneur is hard enough. We don’t need to be solopreneurs too. 

Now is the time to come together to share wisdom, learn new strategies, and receive the support we need to get our businesses to their next stages of growth. Not only does this increase our revenues. It deepens our impact. And allows more people to receive the magic we offer.

If you are interested in learning more, send me an email, and we can schedule a call to discuss if Launch Lab 2020 is right for you.

Here's my personal email address -

I look forward to hearing from you.

To Your Success,

Michael LeValley
Founder, The Art of Freedom